We met Jennifer at a recent conference and quickly engaged in an interesting conversation about data strategy. In this episode, Jennifer offers her expert insight into recognizing data as the greatest strategic asset a company has, and steps that anyone can take to leverage their data in a meaningful and productive way, regardless of where they currently are on their data journey.
Creators and Guests
Brian Seebacher is a leader, broad-based technologist, and creative design thinker. He has over twenty-five years of experience helping translate real-world business requirements into elegant working solutions. By day, he leads a team as President, CEO, and CTO of Hargrove & Associates, Inc. (HAI), an industry intelligence product and services firm based in Minneapolis, MN. HAI specializes in designing, implementing, and operating market benchmarking platforms used by some of the world’s leading companies and their professional associations.
Erin Peters is known for her ability to demystify complex concepts in an engaging and thoughtful manner. In her role at Hargrove & Associates, Inc., Erin offers a range of diverse skills and an intelligent mix of knowledge from a variety of disciplines.
Jennifer is a Senior-level Loyalty and CRM Marketing Professional with 15+ years of experience driving customer acquisition, retention, and LTV through digital marketing transformation, customer segmentation, and CRM strategy with mid to large size companies. Jennifer specializes in utilizing marketing analytics, business intelligence, and loyalty program development to help an organization achieve meaningful results in a highly competitive market.